{"id":21,"count":0,"description":"La publicit\u00e9 sur point de vente est\u00a0<strong>l\u2019ensemble des supports publicitaires pr\u00e9sent\u00e9s sur le lieu de vente<\/strong>. Elle repr\u00e9sente, de ce fait, les moyens mis en \u0153uvre ainsi que les outils employ\u00e9s pour faire la publicit\u00e9 d\u2019un produit. La PLV est consid\u00e9r\u00e9e comme un \u00e9l\u00e9ment du marchandising (ensemble de techniques destin\u00e9es \u00e0 promouvoir un produit).\r\n\r\nL\u2019affichage publicitaire en point de vente permet d\u2019influencer l\u2019achat \u00e0 un moment cl\u00e9 puisque, selon une \u00e9tude POPAI, 70 % des d\u00e9cisions d\u2019achat se font en points de vente.\u00a0<img class=\"alignnone wp-image-160 size-full\" src=\"http:\/\/sarlscreenstar.com\/fr\/wp-content\/uploads\/sites\/3\/2018\/03\/5bc20fc2d3b585ec269fe3f5767f9006.jpg\" alt=\"\" width=\"500\" height=\"500\" \/> <img class=\"alignnone wp-image-161 size-large\" src=\"http:\/\/sarlscreenstar.com\/fr\/wp-content\/uploads\/sites\/3\/2018\/03\/m-and-m-1024x723.jpg\" alt=\"\" width=\"730\" height=\"515\" \/> <img class=\"alignnone wp-image-162 size-full\" src=\"http:\/\/sarlscreenstar.com\/fr\/wp-content\/uploads\/sites\/3\/2018\/03\/pop-design-1.jpg\" alt=\"\" width=\"564\" height=\"690\" \/> <img class=\"alignnone size-medium wp-image-163\" src=\"http:\/\/sarlscreenstar.com\/fr\/wp-content\/uploads\/sites\/3\/2018\/03\/pop-adve-150x300.jpg\" alt=\"\" width=\"150\" height=\"300\" \/> <img class=\"alignnone size-medium wp-image-164\" src=\"http:\/\/sarlscreenstar.com\/fr\/wp-content\/uploads\/sites\/3\/2018\/03\/pop-3-300x226.jpg\" alt=\"\" width=\"300\" height=\"226\" \/> <img class=\"alignnone wp-image-165 size-full\" src=\"http:\/\/sarlscreenstar.com\/fr\/wp-content\/uploads\/sites\/3\/2018\/03\/pop-display.jpg-2.jpg\" alt=\"\" width=\"564\" height=\"752\" \/> <img class=\"alignnone size-medium wp-image-166\" src=\"http:\/\/sarlscreenstar.com\/fr\/wp-content\/uploads\/sites\/3\/2018\/03\/pop-display-298x300.jpg\" alt=\"\" width=\"298\" height=\"300\" \/>","link":"https:\/\/sarlscreenstar.com\/fr\/categorie-produit\/publicite-sur-point-de-vente-plv\/","name":"PUBLICIT\u00c9 SUR POINT DE VENTE (PLV)","slug":"publicite-sur-point-de-vente-plv","taxonomy":"product_cat","parent":0,"meta":[],"_links":{"self":[{"href":"https:\/\/sarlscreenstar.com\/fr\/wp-json\/wp\/v2\/product_cat\/21"}],"collection":[{"href":"https:\/\/sarlscreenstar.com\/fr\/wp-json\/wp\/v2\/product_cat"}],"about":[{"href":"https:\/\/sarlscreenstar.com\/fr\/wp-json\/wp\/v2\/taxonomies\/product_cat"}],"wp:post_type":[{"href":"https:\/\/sarlscreenstar.com\/fr\/wp-json\/wp\/v2\/product?product_cat=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}